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What is Ludo STAR?
Some exchange operators already filed plans to introduce KPI-linked event contracts. Those derivatives would be tied to metrics such as corporate earnings or, in more nuanced cases, Apple iPhone shipments or Tesla deliveries — just two examples — in a given quarter.
While sports event contracts remain the headline-grabbers for prediction market operators, there’s evidence that other categories are experiencing growth. As Bernstein points out, cryptocurrency event contracts account for at least 20% of the turnover on the two largest prediction markets.
In another encouraging non-sports sign, one of those operators notched just $2 million in commodities volume last year, but that figure surpassed $410 million in August alone and is approaching $600 million on a year-to-date basis.
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“Threatening the safety of an athlete or their family members over a sports bet crosses a bright ethical and criminal line, and it is entirely unacceptable,” the leagues wrote in the statement.
The equinox, a relatively new phenomenon, occurs when the NFL, NBA, NHL and MLB all hold games on the same day. A fifth league, the MLS, also signed Tuesday’s letter. Although the equinox will transpire this year on 26 October, the MLS will not be in action.
More than a year after then-Houston Astros pitcher Lance McCullers faced menacing threats from an exasperated bettor, questions remain about whether the proposed bans will serve as a meaningful deterrent to agitated sportsbook customers. An investigation later determined that the bettor resided overseas.
What is Ludo STAR?
For James Curwen, chief executive at Yggdrasil, the tension between the industry’s need for fresh content and the commercial realities of producing it goes to the heart of the challenge.
“The industry has a content problem,” he says. “There are thousands of games being released and too many of them are variations of something that already exists.
“Part of the reason is economics. When games take months and significant money to develop, people naturally become risk-averse. Building on something that already works becomes the safer option.”