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Cubeia is currently heavily reliant on Claude, and Grenstad questions what could happen if AI providers raise prices or if quality changes. For now, however, Grenstad sees the uncertainty as something Cubeia can learn to manage.

“We’re confident that the question marks will be solved as we work through them. We’ll see the problems, learn how to manage them, and adapt.”

When Cubeia began their AI-journey, the objective was simple.

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That familiarity is the point. BGaming explained that the game has been inspired by the success of other games featuring the Duel mechanic. In other words, the studio is iterating on a framework it already trusts and attaching its most recognizable characters to it.

The commercial profile stays within conventional bounds. The game serves up a maximum win of ×5,000, with a 97% RTP and medium-high volatility. A layered Buy Bonus menu sits on top of the base engine, offering variations of the Free Spins round rather than a separate headline mechanic.

The most distinctive product choice is presentational. Chicken and Johnny Cash are brought to life with voiced exchanges between the two characters, a detail BGaming describes as an industry-first for the studio and one aimed squarely at retention rather than math.

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Numbers have remained steady a year on, and in H1 this year, various markets were hailed as core growth drivers for the business, including Australia, New Zealand, Spain and the UK.

Meanwhile, cost-saving efforts have seen retail shops and operational roles cut this year. And the group has chosen to exit its CEE business and sell off a significant share.

In August newly appointed CFO Michael Snape said the move was expected to de-lever, unlock and return capital to shareholders.