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“In my opinion it’s a mature market,” Rossi states. “Because historically, I believe Peru was one of the first betting markets in all of Latin America. Although the regulation was not there, betting was quite tolerated in the past.
“Of course, the room to grow is going along with the increasing penetration of mobile. And of course, demographically wise, a quite important area, a generation that is looking into online entertainment always wants more and more.”
The next stage for Peru may therefore depend not only on how operators compete for existing bettors, but on how they engage a new generation of digital consumers. “It’s our responsibility, of course, to educate those newcomers into the online gaming world to always play responsibly, with their head on their neck,” Rossi concludes.
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According to the committee, robust evidence now links gambling advertising to increased participation and associated harms.
Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.
“The time was right to reassess this crucial policy area, focusing on the topic of gambling advertising where the former committee’s strong recommendations have been largely unaddressed and where substantial developments in the gambling advertising landscape since 2020 have demanded a re-evaluation of the policy options,” he said.
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A source familiar with Raja’s gambling habits told The Telegraph he was a regular visitor to the upmarket Palm Beach Casino and Colony Club in Mayfair, one of London’s most affluent districts.
Raja was reportedly permitted to access as much as £600,000 ($800,000) a day from his bank account to finance his casino play, according to The Telegraph.
“He would play and play, drink and drink, and if he didn’t lose all his money at the Palm Beach, he would then get in a car and go around the corner to the Colony Club,” the source told the newspaper.