About this app
About Diamond Staxx
Casino operators looking for the next generation of players face an unusual problem. Their prospective customers have grown up in a digital world built around simplicity, speed and instant gratification, yet much of the betting and gaming experience still speaks a very different language.
Sports betting can confront the newcomer with unfamiliar odds, markets and terminology, while the event itself may take minutes or hours to produce a result. Traditional casino games, meanwhile, can feel far removed from the endless stream of short-form, constantly changing content that dominates TikTok, Instagram Reels and other social platforms.
It was an encounter with that disconnect during the 2022 FIFA World Cup that ultimately set entrepreneur George Yashin on the path to founding Swipe Games.
About Diamond Staxx
The report, titled The State of VIP Operations, was compiled by The Playa in collaboration with Gaming Operations Academy and WarriorLab.
Conducted in 2026, it surveyed 70 professionals actively engaged in VIP management, including VIP account managers, heads of VIP and consultants, with 64% employed directly by gambling operators.
The report sought to understand how VIP portfolios are managed daily, how the tools are utilised and other key operational challenges.
How to play Diamond Staxx
What else can Netherlands gambling operators do to stop the flow of players offshore? Holland Casino is a member of online gambling trade association VNLOK which represents 90% of the licensed operators, and Petra answers simply: “If we knew the answer, we would try to reach it.
“What I do think is that deciding together, not only as operators, but together with politicians and stakeholders, that a legal market is very important to get that done. We’re not there yet, and that’s what we’re saying.
“An unregulated market doesn’t become a safe market. People will always gamble, so we have to make sure that we have a strong legal market. And so you also need to give us some room to exist. And of course, we need to be regulated. A regulated market is always better than an illegal market.”
