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It remained Codere Online’s largest market in Q2, generating €36.1 million in NGR, a 24% year-on-year rise. Chief Executive Aviv Sher said the company would continue investing as the market grows more competitive.

In an April interview with iGB, Sher reflected on the challenges of regulatory uncertainty in Mexico

“Right now we are working based on a framework of laws which you cannot even call regulation, from 1947,” Sher said. “So it’s very hard to work long-term and to give long-term commitments. While the future is unclear in terms of regulation, we saw what happened in other countries in LatAm when they changed the regulation every other month.

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They include Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York City, Philadelphia, San Francisco, and Seattle. Austin, Detroit, and New Orleans have also reported higher tourism in 2026.

The record-breaking numbers make clear that Americans haven’t pulled back on travel spending, even amid a challenging economic backdrop. But that demand hasn’t necessarily translated to Las Vegas in 2026, as World Cup host cities absorbed a larger share of domestic trips.

Las Vegas, however, is ultra-resilient, and its recovery remains a question of when, not if.

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However, LSR noted that traditional game outcomes are no longer reliable indicators of bookmaker profitability, largely due to the rapid growth of same-game parlays and player props.

In the Las Vegas-based Circa Survivor contest, which drew over 25,000 entries entering Week 1, more than 8,000 entries were eliminated in the opening slate—most knocked out when the 8.5-point favorite Chargers fell to the Cardinals. That upset served as a proxy for the wider market, ruining countess parlay tickets across major sportsbooks.

Looking ahead to Week 2, bettors continue to chase high-scoring games. At BetMGM, Overs represent three of the five most-bet game totals by ticket count: Vikings-Bears (Over 48), Saints-Ravens (Over 46), and Panthers-Falcons (Over 44).